Accrual Accounting

Going to School on a New Business Idea

As we saw in our Stress-Buster illustration, it's easier to make sense of accounting concepts when you see some real - or at least realistic - numbers being put to realistic use. So let's now assume that you successfully operated the Stress-Buster Company while you were in college. Now fast-forward to graduation, and rather than work for someone else, you've decided to set up a more ambitious business - some kind of retail outlet - close to the college. During your four years in school, you noticed that there was no store near campus that met the wide range of students' specific needs. Thus the mission of your proposed retail business: to provide products that satisfy the specific needs of college students.

Figure 12.13 The College Shop

You've decided to call your store "The College Shop". Your product line will range from things needed to outfit a dorm room (linens, towels, small appliances, desks, rugs, dorm refrigerators) to things that are just plain fun and make student life more enjoyable (gift packages, posters, lava lamps, games, inflatable furniture, bean bag chairs, message boards, shower radios, backpacks). And of course you'll also sell the original Stress-Buster Fun Pack. You'll advertise to students and parents through the college newspaper and your own Web site.