Consumer Segments and Behavioral Patterns

Background

Because the evolution of fast fashion and the subsequent globalized mass consumption of clothing have greatly influenced the state of the environment, we begin our discussion with an explanation of how production and purchase, use and maintenance, and the eventual disposal of clothing each creates different environmental concerns. Although a lack of supply chain transparency and traceability from clothing retailers makes it impossible to attribute some of these concerns directly to consumers, other problems could be directly alleviated or accommodated by changes in consumer purchase and post-purchase behavior patterns.