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Introduction to Sustainable Business

1.1 Introduction

Key Takeaways

  • Businesses are increasingly engaging in activities with concern for the environment and society.
  • Businesses are engaging in these activities because they recognize they can play a positive role in helping to solve the world's environmental and social problems.
  • Businesses are also interested in sustainability because of market and profit-making opportunities associated with sustainable business practices.
  • This book intends to explore the opportunities and challenges for sustainable business in the United States primarily through case studies.
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