The Marketing Environment

The Technological Environment

When's the last time you rented a VHS tape of a new movie? If you had trouble finding it, that's because DVDs are in and videotapes are out. Videotape makers who were monitoring technological trends in the industry would probably have taken steps to keep up (go into DVDs) or otherwise protect themselves from losses (maybe even getting out of the market). In addition to making old products obsolete, technological advances create new products. Where would we be without the cell phone, digital cameras, text messaging, LASIK surgery, and global positioning systems?

New technologies also transform the marketing mix in another important way: they alter the way companies market their products. Consider the revolutionary changes brought about by the Internet, which offers marketers a new medium for promoting and selling a vast range of goods and services. Marketers must keep abreast of technological advances and adapt their strategies, both to take advantage of the opportunities and to ward off threats.

Callback before_footer in local_aigrade component should be migrated to new hook callback for core\hook\output\before_footer_html_generation

line 7225 of /lib/moodlelib.php: call to debugging()
line 7292 of /lib/moodlelib.php: call to {closure}()
line 71 of /lib/classes/hook/output/before_footer_html_generation.php: call to get_plugins_with_function()
line 987 of /lib/classes/output/core_renderer.php: call to core\hook\output\before_footer_html_generation->process_legacy_callbacks()
line 97 of /mod/book/tool/print/index.php: call to core\output\core_renderer->footer()