Case Study: Role of Marketing Mix

Conclusion

Based on data analysis and discussion, it can be concluded as follows:

Marketing mix had a positive and significant effect on tourist satisfaction in the Samosir Region. Thus, the better the implementation of marketing mix, the more tourist satisfaction will increase. Similarly, service quality also had a positive and significant effect on tourist satisfaction in the region. Thus, the better service quality is perceived by tourists, the better tourist satisfaction will be.

In addition to tourist satisfaction, marketing mix had a positive and significant effect on tourist loyalty in the Samosir Region. Thus, with the better implementation of marketing mix, tourists loyalty will increase. Similarly, service quality had a positive and significant effect on tourist loyalty in Samosir Region. Thus, with better service quality perceived by tourists, tourist loyalty will be higher.

Tourist satisfaction had a positive and significant effect on tourist loyalty in Samosir Region. Thus, the higher the satisfaction perceived by tourists, the greater their loyalty will be. Marketing mix and service quality had a significant effect on tourists loyalty in Samosir Region through tourist satisfaction.

Callback before_footer in local_aigrade component should be migrated to new hook callback for core\hook\output\before_footer_html_generation

line 7225 of /lib/moodlelib.php: call to debugging()
line 7292 of /lib/moodlelib.php: call to {closure}()
line 71 of /lib/classes/hook/output/before_footer_html_generation.php: call to get_plugins_with_function()
line 987 of /lib/classes/output/core_renderer.php: call to core\hook\output\before_footer_html_generation->process_legacy_callbacks()
line 97 of /mod/book/tool/print/index.php: call to core\output\core_renderer->footer()