Consumer Segments and Behavioral Patterns

Results

Discard Behavior

Our survey respondents reported giving about 70.7% of their discarded clothes a second life by donating, recycling, selling at flea markets, or passing them on to family members. Disposal of the remaining 30% is equally distributed between down-cycling (e.g., using clothes as rags) and putting them in the trash. When asked specifically about discarding jeans and t-shirts, participants responded that t-shirts are less likely (52.2%) to receive a second life but are more often down-cycled (27.8%) or trashed (20.1%). Jeans, on the other hand, are less often down-cycled (14.7%). Interestingly, not only did respondents report a lower share of second life clothes when asked about a specific product category rather than clothes in general, but the Segment 5 high consumers of casual/medium and premium brands indicated no higher share of second life for their unwanted clothes than the other segments.

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  • line 7225 of /lib/moodlelib.php: call to debugging()
  • line 7292 of /lib/moodlelib.php: call to {closure}()
  • line 71 of /lib/classes/hook/output/before_footer_html_generation.php: call to get_plugins_with_function()
  • line 987 of /lib/classes/output/core_renderer.php: call to core\hook\output\before_footer_html_generation->process_legacy_callbacks()
  • line 97 of /mod/book/tool/print/index.php: call to core\output\core_renderer->footer()