Emerging Issues in Internal Communications

Literature Review

Stakeholder Theory

A core responsibility in public relations is stakeholder analysis, a process that involves identifying potential stakeholders and their concerns, and determining which to give priority to when there are competing claims. Stakeholders are defined as "any group or individual who can affect or is affected by the achievement of the organization's objectives", those who have a "contract, expressed or implied, between them and the firm," and who may experience harm or benefit as a "result of the firm's actions or inactions", all criteria that are applicable to employees. 

Scholars suggested that marketers tend to view employees as internal customers or as channels of delivery of services for customers, and both marketing and public relations executives view employees as brand ambassadors.


Callback before_footer in local_aigrade component should be migrated to new hook callback for core\hook\output\before_footer_html_generation
  • line 7225 of /lib/moodlelib.php: call to debugging()
  • line 7292 of /lib/moodlelib.php: call to {closure}()
  • line 71 of /lib/classes/hook/output/before_footer_html_generation.php: call to get_plugins_with_function()
  • line 987 of /lib/classes/output/core_renderer.php: call to core\hook\output\before_footer_html_generation->process_legacy_callbacks()
  • line 97 of /mod/book/tool/print/index.php: call to core\output\core_renderer->footer()