Customer Relationship Management

Types of CRM

CRM includes many aspects which relate directly to one another:

Front office operations - Direct interaction with customers, e.g. face to face meetings, phone calls, e-mail, online services etc. Back office operations - Operations that ultimately affect the activities of the front office (e.g., billing, maintenance, planning, marketing, advertising, finance, manufacturing, etc.) Business relationships - Interaction with other companies and partners, such as suppliers/vendors and retail outlets/distributors, industry networks (lobbying groups, trade associations). This external network supports front and back office activities. Analysis - Key CRM data can be analyzed in order to plan target-marketing campaigns, conceive business strategies, and judge the success of CRM activities (e.g., market share, number, and types of customers, revenue, profitability, etc.).

There are several different approaches to CRM, with different software packages focusing on different aspects. In general, Campaign Management and Sales Force Automation form the core of the system (with SFA being the most popular).

Callback before_footer in local_aigrade component should be migrated to new hook callback for core\hook\output\before_footer_html_generation

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line 7292 of /lib/moodlelib.php: call to {closure}()
line 71 of /lib/classes/hook/output/before_footer_html_generation.php: call to get_plugins_with_function()
line 987 of /lib/classes/output/core_renderer.php: call to core\hook\output\before_footer_html_generation->process_legacy_callbacks()
line 97 of /mod/book/tool/print/index.php: call to core\output\core_renderer->footer()