Interacting with Your Customers

Key Takeaways

Because customers are vital to a business, successful companies practice customer-relationship management – retaining good customers by keeping information on current customers, to foster and maintain strong ongoing relationships.
Companies that ask customers if they can contact them are engaged in permission marketing.
Mass marketing is the practice of sending out messages to a vast audience of anonymous people.
TV advertising is a form of interruption marketing that interrupts people to get their attention (with the hope they will listen to the ad).
Social media marketing is the practice of including social media as part of a company's marketing program.
Advantages of social media marketing include the following:
- Create brand awareness
- Engage customers and potential customers in two-way conversations
- Build brand loyalty
- Offer and publicize incentives
- Gather feedback on products and marketing initiatives
- Have customers spread the word about products and marketing initiatives
- Use low-cost marketing opportunities
A challenge of social media marketing is that it can be very time consuming to stay in touch with your customers and potential customers.

Callback before_footer in local_aigrade component should be migrated to new hook callback for core\hook\output\before_footer_html_generation

line 7225 of /lib/moodlelib.php: call to debugging()
line 7292 of /lib/moodlelib.php: call to {closure}()
line 71 of /lib/classes/hook/output/before_footer_html_generation.php: call to get_plugins_with_function()
line 987 of /lib/classes/output/core_renderer.php: call to core\hook\output\before_footer_html_generation->process_legacy_callbacks()
line 97 of /mod/book/tool/print/index.php: call to core\output\core_renderer->footer()