The Value Proposition

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Read these sections, which discuss the strategic planning components and outline the strategic planning process. It's essential to follow the process to write an informed strategic plan. The firm's strategic plan sets the firm's direction, and management and employees must work together to meet the outlined objectives.

Source: LibreTexts, https://biz.libretexts.org/Bookshelves/Marketing/Principles_of_Marketing_(LibreTexts)/02%3A_Strategic_Planning/02.1%3A_The_Value_Proposition and https://biz.libretexts.org/Bookshelves/Marketing/Principles_of_Marketing_(LibreTexts)/02%3A_Strategic_Planning/02.2%3A_Components_of_the_Strategic_Planning_Process
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