Pricing Strategies
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Review Questions
- Explain the difference between a penetration and a skimming pricing strategy.
- Describe how both buyers and sellers use sealed bid pricing.
- Identify an example of each of the following: odd-even pricing, prestige pricing, price bundling, and captive pricing.
- What is the difference between FOB origin and FOB destination when paying for shipping charges?
- Explain how trade allowances work.