Abstract

Brand awareness is the first stage in a company's branding strategy. Marketers use promotion within the marketing mix to let consumers know about the brand so that consumers understand what the brand stands for. This scholarly article discusses brand awareness in internet marketing. Note that it was written with a focus on Lithuania, but internet and social media marketing are currently very common and effective everywhere.

This article analyzes the opinions of different authors on raising brand awareness. It also describes and analyzes the concept of internet marketing and its implementation. The article provides analysis investigation of the most urgent and the most effective online marketing tools in developing brand awareness. The article analyzes websites, internet advertising, social networks, and search engine optimization.

Keywords: brand, brand awareness, internet, advertising, internet marketing

Source: Margarita Isoraite, https://www.redalyc.org/pdf/4495/449545793004.pdf
Creative Commons License This work is licensed under a Creative Commons Attribution 3.0 License.

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