Emerging Issues in Internal Communications: Research Design

This article points out the importance of how generational shifts affect internal communications. Two-way symmetrical communication will positively influence employee engagement. While some communications involve the human resources department, this study examines the use of the public relations department for internal communications. Consider what the study says about establishing commitment from employees and how expectations about communication are changing.

Methodology

Research Design

To answer the research questions, internal communication was studied in 26 companies and organizations representing the states of Arizona, California, Georgia, Illinois, Maryland, Massachusetts, Mississippi, Missouri, New York, Tennessee, Texas, and the District of Columbia. Because researchers have suggested that companies listed among the best places to work tend to spend more on internal communication, several of these employers were invited to participate. Two of the companies/organizations featured on Fortune's "100 Best Companies to Work For" did participate and other participants' employers had been featured on the National Society of High School Scholars (NHSS) top 200 preferred companies, and the list of employers recommended by the AARP. As an indication of their standing, seven of the companies are featured among the Fortune 500 and three among the Global 500.

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