Message Purpose

Another important consideration when clarifying a message task is to determine the ultimate purpose of the message. Messages fulfill seven functions:

  1. they provide information about the availability of products and services: advertising and publicity
  2. they entertain: special features, advertising
  3. they inform: basic news, advertising, publicity
  4. they provide a forum for ideas: editorials, interpretive stories, documentaries, commentaries
  5. they educate: depth stories, self-help stories and columns, informative pieces, advertising with product features and characteristics
  6. they serve as a watchdog on government: investigative pieces and straight coverage of trials and other public events
  7. they persuade: advertising, publicity, editorials and commentaries (ftnt 2)

Communicators pay attention to these expectations as they seek information for messages. In order for a message to have audience appeal, it must meet the audience's expectations in purpose and form. Analyzing the context for a message includes the task of clearly understanding the purpose of the message. All of the subsequent information-gathering steps are affected by this basic requirement.

Callback before_footer in local_aigrade component should be migrated to new hook callback for core\hook\output\before_footer_html_generation
  • line 7225 of /lib/moodlelib.php: call to debugging()
  • line 7292 of /lib/moodlelib.php: call to {closure}()
  • line 71 of /lib/classes/hook/output/before_footer_html_generation.php: call to get_plugins_with_function()
  • line 987 of /lib/classes/output/core_renderer.php: call to core\hook\output\before_footer_html_generation->process_legacy_callbacks()
  • line 154 of /mod/book/view.php: call to core\output\core_renderer->footer()