Group Communication Theory: Group Communication Theory

This resource will help you group your audience based on their common characteristics. It also introduces a group's roles, status, power, and hierarchy. The purposes of different groups in the workplace are explored.

Group Communication Theory

Learning Objectives

Identify ways in which group communication theory can help groups.
Understand how theories are properly developed.
Identify prominent theoretical paradigms regarding communication.

"[C]reating a new theory is not like destroying an old barn and erecting a skyscraper in its place. It is rather like climbing a mountain, gaining new and wider views, discovering unexpected connections between our starting point and its rich environment. But the point from which we started out still exists, and can be seen, although it appears smaller and forms a tiny part of our broad view gained by the mastery of the obstacles on our adventurous way up".

Albert Einstein

"In making theories, always keep a window open so that you can throw one out if necessary".

Béla Schick

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