Analyzing Data: Overview of the Marketing Research Process

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Analyzing Data: Overview of the Marketing Research Process | Saylor University

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Before any decisions can be made from the data collected, it must be analyzed and summarized to be comprehended by the organization's management. This article summarizes the data preparation methodology used for analyzing marketing research data. To avoid bias, personal opinions should not be introduced into the decision-making process. Still, it is essential to interpret the analysis results in light of their impact on the organization. That is, does it make sense in light of the current situation? Blindly following the analysis can also result in making bad decisions.

Overview of the Marketing Research Process

Step 1: Problem Definition
Step 2: Development of an Approach to the Problem
Step 3: Research Design Formulation
Step 4: Field Work or Data Collection
Step 5: Data Preparation and Analysis
Step 6: Report Preparation and Presentation

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