Key Terms

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5a Describe how intercultural communication can affect the success of a business (CLO 1, CLO 3, CLO 4, CLO 5)

Individualism/collectivism
Power Distance
Poly/Monochronic
Long/Short Term
Space
Uncertainty Avoidance
Masculine/Feminine
Negotiation
National Culture/Business Culture
Direct/Indirect
High/Low Context
Harmony/Honesty
Virtue/Necessary Evil
Task/Relationship
Business Etiquette

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