CB-BUS502-261013: PESTEL | Saylor University

Watch this short video to learn about the PESTEL analysis, which may also be referred to as PESTLE analysis. PESTEL is political, economic, social, technological, environmental, and legal. This analysis identifies the broader environmental factors that affect or may affect an organization. Much like the SWOT analysis, the PESTEL analysis supports planning and strategic decision-making in an organization, including specific to marketing. What are the major PESTEL factors for Coca-Cola?

Source: Despoina Filiou,

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