CB-BUS502-261013: The 4 Ps | Saylor University

Watch this short video. The content reinforces what you know about the marketing mix through definitions and examples. Selected strategies and pitfalls are discussed. The speaker used an example of advising a client to increase only the price of a product, which led to increased sales for the company and no loss in customers. When would you determine that a company should change only one element of the marketing mix, such as price, without adjusting the other Ps?

Source: Atlas Consulting and Management,

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