CB-BUS502-261013: CSR and Your Marketing Strategy

Watch this video from 5:34 to 37:38. Sustainability has become a critical aspect of CSR. Strong brands are believed to be based on socially responsible values that benefit stakeholders, including consumers. LEGO, Ben and Jerry's, Glossier, and Lush are examples of brands that value CSR. What common characteristics among these and other brands reflect social responsibility in marketing?

Source: Sangeeta Waldron,

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