CB-BUS502-261013: Internal Secondary Data

Video 1: Introduction
Video 2: Internal Secondary Data
Video 3: External Secondary Data
Video 4: Evaluating Secondary Data
Video 5: How To Use SimplyMap
Video 6: How To Use NielsenSegment
Video 7: Using GfK University Reporter
Video 8: Secondary Research / Secondary Data - Examples of Syndicated Data for Marketers
Video 9: Examples of Internal Data Sources Commonly Used by Marketers
Video 10: Limitations of Internal Secondary Data Surces & Integrating Internal Secondary Sources
Video 11: External Sources of Marketing Information - Industry and Professional Journals
Video 12: External Sources of Marketing Information - WebTools (Google Trends) and Overall Pros/Cons
Video 13: Evaluating Secondary Data and Research in Marketing - Part 1
Video 14: Computing and Interpreting Metrics from Syndicated Marketing Databases - SimplyAnalytics Example

Source: Andrew Baker,

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