CB-BUS502-261013: Maslow's Pyramid: The Hierarchy of Needs

Watch this short video about Maslow's Hierarchy of Needs, a major motivation theory. As discussed in the video, Abraham Maslow believed that there are five levels of needs that individuals try to fulfill:

Basic needs (physiological needs)
Safety and security (psychological needs)
Belonging and love (psychological needs)
Esteem (a psychological need)
Self-actualization (a self-fulfillment need).

Evaluate the potential marketing implications of each level of need.

Source: Robin Wollast,

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