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  1. Home
  2. [CB DRAFT] BUS502: Strategic Marketing
  3. Unit 3: Consumer Behavior
  4. 3.7: Psychological Influences
  5. Motivation Theories

Motivation Theories

Completion requirements

Watch the noted sections of this video with audio and slides for more information about Maslow's Hierarchy of Needs and an introduction to Herzberg's Two-Factor Theory, another motivation theory. Play the video from the beginning through the comparison of Maslow and Herzberg, which ends at 5:57. How does Maslow's Hierarchy of Needs relate to Herzberg's Two-Factor Theory?



Source: Anjali Bhakhar,

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Creative Commons License This work is licensed under a Creative Commons Attribution 3.0 License.

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