CB-BUS502-261013: Building Brand Love

Watch this video about brand loyalty from 2:27 to 21:49. The benefits of brand loyalty are emphasized with examples of specific brands. The results of a recent study are discussed, including the impact of the pandemic on brand loyalty. First-party data (information companies collect directly from consumers and own) is critical for building a brand. Can you explain how Starbucks has built brand loyalty?

Source: Matt Britton,

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