CB-BUS502-261013: 3 Ways to (Usefully) Lose Control of Your Brand

Watch this video about losing control of a brand's reputation. The speaker acknowledged that there could be limited control over the reputations of brands, companies, and people. He recognized that this loss of control is not always a negative matter. Examples are provided of brands and companies that have faced reputation challenges. Can you describe two strategies for a company to best manage the reputation of its brand, particularly given the many online forums for sharing information?

Source: Tim Leberecht,

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