Audience Analysis
Completion requirements
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- 2a Describe ways to establish credibility based on a specific audience's traits (CLO 3)
- 2b Explain the influence that demographic, psychographic, and situational information has on understanding your audience (CLO 3)
Professor Rocky has an interesting way of framing the concept of audience analysis. He poses this question from the point of view of the audience: “What’s in it for me?” Using this method, he encourages us to learn about our potential audience members so we can choose topics that will be of interest to them, adapt our message to their needs, use language that they will understand, and deliver a successful presentation. It is helpful to see a variety of options for learning about our audiences. We will reflect on the concept of audience analysis in Unit 3.
Source: Professor Rocky
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