COMM101: Unit 8 Learning Outcomes

Upon successful completion of this unit, you will be able to:

8a Apply common communication theories to persuasive presentations, like social judgment theory, cognitive dissonance theory, and the elaboration likelihood model (CLO 6, CLO 9)
8b Identify the four types of persuasive claims (CLO 5, CLO 9)
8c Describe examples of the two types of policy claims (CLO 5, CLO 9
8d Explain common organizational patterns for persuasive speeches (CLO 6)
8e Evaluate the effectiveness of a persuasive speech outline (CLO 8)

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