Market positioning is how companies differentiate their products from competing products. Head-to-head positioning involves competing directly with rival products with similar product attributes. For example, Coke and Pepsi compete head-to-head in the soft drink industry. Similarly, National Car rental competes directly with Hertz and Avis. 
This video gives an example of positioning by explaining the importance of a value proposition. Consumers need to know what is different about your offering and why they should buy your product rather than your competitors'. The value proposition is a means by which marketers position their product among rival products.
}" id="id_videojs_6aa563ff5102c_1" class="video-js" playsinline="true" preload="auto" controls="true" title="MBA602Unit3-3-3.mp4">MBA602Unit3-3-3.mp4
"}

Source: Olga I. Mizrahi,


Creative Commons License This work is licensed under a Creative Commons Attribution 3.0 License.