Product Redevelopment and Adaptation
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Product redevelopment, often referred to as product modification, is the progression of changes made to improve products, usually by changing one or several product attributes.
Product adaptation is more commonly applied to international marketing, where products must be adapted to the idiosyncratic buying behaviors of consumers in foreign markets. Changing the color of dish detergent for a foreign market is a simple example.
Furthermore, some product adaptation is necessary due to regulations in a foreign market that require mandatory product adaptation. For example, to sell automobiles in the United States, the automobiles must be equipped with mandatory safety features such as airbags and be fitted with catalytic converters for environmental concerns. Sustainability is on the minds of consumers today. Companies that can adapt their products to be more sustainable and environmentally friendly generally find their products more attractive to consumers.