Upon successful completion of this unit, you will be able to:

  • explain the various means of product promotion, such as direct mail and TV advertising;
  • determine the type of promotional methods that are best suited to the product, target markets, and positioning strategy of a firm;
  • explain the various pricing methods, such as everyday low prices and penetration pricing, that firms can use for their products and services; and
  • determine the pricing strategy, such as pricing for profit and increased sales, of various firms and industries.
Callback before_footer in local_aigrade component should be migrated to new hook callback for core\hook\output\before_footer_html_generation
  • line 7225 of /lib/moodlelib.php: call to debugging()
  • line 7292 of /lib/moodlelib.php: call to {closure}()
  • line 71 of /lib/classes/hook/output/before_footer_html_generation.php: call to get_plugins_with_function()
  • line 987 of /lib/classes/output/core_renderer.php: call to core\hook\output\before_footer_html_generation->process_legacy_callbacks()
  • line 94 of /mod/page/view.php: call to core\output\core_renderer->footer()