Upon successful completion of this unit, you will be able to:

  • explain the various means of product promotion, such as direct mail and TV advertising;
  • determine the type of promotional methods that are best suited to the product, target markets, and positioning strategy of a firm;
  • explain the various pricing methods, such as everyday low prices and penetration pricing, that firms can use for their products and services; and
  • determine the pricing strategy, such as pricing for profit and increased sales, of various firms and industries.