MEI604: The Value Proposition | Saylor University

The value proposition is the cornerstone of a company. Traditional businesses view value as economic performance, whereas sustainable businesses include social and environmental responsibilities as part of their definition. Watch this video to see how real companies organize around the value proposition. Where does sustainability fit in the value proposition? How do businesses translate the concept of sustainability into real actions? How can these actions lead to a competitive advantage?

Source: Sveinung Jørgensen and Lars Jacob Tynes Pedersen,

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Last modified: Tuesday, 31 May 2022, 1:24 PM

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