MEI604: Responsibility and Opportunity

This video discusses the dual roles of responsibility and opportunity in the design of more sustainable business models. It describes how some companies improve their sustainability because they see themselves as responsible for managing their own social and environmental externalities. Some companies see profitable growth opportunities by addressing social and environmental externalities they do not necessarily have responsibility for.

How would you describe the dual roles of responsibility and opportunity in product design and innovation? How can a company identify and deliver more positive than negative externalities through design and innovation?

Source: Sveinung Jørgensen and Lars Jacob Tynes Pedersen,

This work is licensed under a Creative Commons Attribution 3.0 License.

Last modified: Friday, 26 July 2024, 10:49 AM

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