Upon successful completion of this unit, you will be able to:

  • 3a Identify the major components of the marketing mix (CLO 4)
  • 3b Describe how segmentation and research foster an understanding of consumer behavior (CLO 4)
  • 3c Describe the marketing concept (CLO 4)
  • 3d Describe the evolution of marketing (CLO 4)
  • 3e Differentiate between the components of a marketing strategy (CLO 4)
  • 3f Analyze consumer decision-making processes to predict buying behavior (CLO 4)
  • 3g Identify the implications of marketing research on marketing strategy (CLO 4)
  • 3h Describe elements of customer relationship management, including: customer life cycle, customer value proposition (CLO 4)
  • 3i Identify the marketing implications of customer relationship management (CLO 4)
  • 3j Describe brand, product development, technology adoption cycle, and product life cycle
  • 3k Use product life cycles to determine marketing strategy (CLO 4)
  • 3l Identify the marketing implications of e-business (CLO 4)
Back to 'Unit 3: Marketing'