MEI609: Gaining Customer Insight

This video addresses how to gain insight from your customers, which can help you not only gain customers, but keep the customers you have. As you watch, consider the impact of a situational analysis and tactics to drive your marketing strategy.

Source: The Chartered Institute of Marketing-CIM,

This work is licensed under a Creative Commons Attribution 3.0 License.

Last modified: Friday, 16 May 2025, 9:55 AM

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