MMGT602: iPhone Prices | Saylor University

View

This video gives an example of Apple's pricing strategy for the iPhone. This is an example of a product with very strong branding which can command high prices due to high consumer demand.

Source: Markus Heitkoetter,

This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 License.

© Saylor University 2010-2026 except as otherwise noted. Excluding course final exams, content authored by Saylor University is available under a Creative Commons Attribution 3.0 Unported license. Third-party materials are the copyright of their respective owners and shared under various licenses. See detailed licensing information. Saylor University®, Saylor.org®, and Harnessing Technology to Make Education Free® are trade names of the Constitution Foundation, a 501(c)(3) organization through which our educational activities are conducted.