Geographic segmentation is relatively easily understood as we provide markets by geographic regions, and those regions are distinctive in terms of their physical and perhaps cultural variations. It's rather obvious that snowblowers are not very marketable in southern Florida. However, swimming pools are highly marketable in this region. Sometimes products that would seem to be geographically segmented are less obvious. For example, one can argue that a four-wheel-drive SUV would not be marketable in South Florida. However, these automotive products are, in fact, popular in that region. This brief video explains geographic segmentation.
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Source: Vijay Prakash Anand, https://www.youtube.com/watch?v=SbwkWMk-4n8
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