Psychographic segmentation concerns the lifestyle, personality, and values of consumers.

Consumers make buying decisions based on these factors. For example, if you give donations to wildlife conservation groups, you are likely profiled as someone with these values. Consequently, as marketers share their information on mailing lists, you may find that other conservation groups have also targeted you.

Online marketers, such as Amazon, also use psychographic segmentation. Through their large data and data analytics, Amazon will make recommendations to consumers based on previous purchase patterns, which tend to say something about a consumer's personality.


Callback before_footer in local_aigrade component should be migrated to new hook callback for core\hook\output\before_footer_html_generation
  • line 7225 of /lib/moodlelib.php: call to debugging()
  • line 7292 of /lib/moodlelib.php: call to {closure}()
  • line 71 of /lib/classes/hook/output/before_footer_html_generation.php: call to get_plugins_with_function()
  • line 987 of /lib/classes/output/core_renderer.php: call to core\hook\output\before_footer_html_generation->process_legacy_callbacks()
  • line 94 of /mod/page/view.php: call to core\output\core_renderer->footer()