MMGT602: Market Size and Target Audience

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The size of the target market is of primary importance to the marketer. Depending on the product, the target market may be small, such as a niche market, or large such as a consumer product that has appeal to many consumers. This video gives an example of a mortgage broker using Facebook analytics to choose the target market size. Note the tradeoff between market prospect coverage and the cost of the ad.

Source: Adam Middlesworth,

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