MMGT602: Basic Sales Analyses and Market Share Impacts

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MMGT602: Basic Sales Analyses and Market Share Impacts | Saylor University

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Determining the growth of a market is an inexact science, and marketers must be careful when making judgments on the growth rate of any targeted market. Marketers usually begin by reviewing past sales data and industry sales data as the basis for estimating the future. Although past sales data do not determine the future growth rate of a market, a trend line can be observed as a guideline. This brief video illustrates an analysis of a company's sales performance compared with industry sales using an Excel spreadsheet.

}" id="id_videojs_6aa55cd59d674_1" class="video-js" playsinline="true" preload="auto" controls="true" title="MBA602Unit3-2-3.mp4">MBA602Unit3-2-3.mp4

Source: Amanda Bickell,

This work is licensed under a Creative Commons Attribution 3.0 License.

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