Non-Profit and Governmental Marketing
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Unlike governmental organizations, non-profit organizations buy goods and services and sell or provide goods and services. Governments buy or procure goods and services for the public domain.
Marketing to non-profits and government organizations is similar to marketing to business buyers. The motive for the non-profit or the government is different, however, because they are not profit-driven. So, the buying process is formal and involves collective decision-making. Purchasing decisions take a long time, and the purchases are usually large.