MMGT602: READ: Unit 8 Learning Outcomes

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Upon successful completion of this unit, you will be able to:

analyze the alignment of a marketing plan with the mission and vision of a firm, and stated company objectives within the organizational strategic plan;
explain how to create specific action plans to execute on a given strategic objective; and
determine how to measure the effectiveness of a marketing execution strategy given the stated objectives of a marketing plan, and how often to conduct that measurement.

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