READ: Unit 8 Learning Outcomes
Completion requirements
View
Upon successful completion of this unit, you will be able to:
- analyze the alignment of a marketing plan with the mission and vision of a firm, and stated company objectives within the organizational strategic plan;
- explain how to create specific action plans to execute on a given strategic objective; and
- determine how to measure the effectiveness of a marketing execution strategy given the stated objectives of a marketing plan, and how often to conduct that measurement.