MMGT602: External Environment | Saylor University

View

In Unit 2, we discussed the external environment and the environmental scanning process. This video lecture reviews the external environment, which must be done before writing the marketing plan.

Source: Jim Hazy,

This work is licensed under a Creative Commons Attribution 3.0 License.

© Saylor University 2010-2026 except as otherwise noted. Excluding course final exams, content authored by Saylor University is available under a Creative Commons Attribution 3.0 Unported license. Third-party materials are the copyright of their respective owners and shared under various licenses. See detailed licensing information. Saylor University®, Saylor.org®, and Harnessing Technology to Make Education Free® are trade names of the Constitution Foundation, a 501(c)(3) organization through which our educational activities are conducted.