Report of the Distribution Strategy and Execution
Completion requirements
View
We reviewed distribution and distribution strategy in Unit 6. We know that distribution and selected distribution channels vary according to our offerings and industry-established practices. Therefore, a Boeing aircraft and a shipment of commodity goods like soybeans are distributed to the customer in different ways.
The marketer must therefore decide on what channels of distribution and logistical functions are required to satisfy the customer's needs and are within the budgetary constraints of the marketer.