Case Study: Costco Distribution
Completion requirements
View
This video from Business Week describes Costco's distribution strategy. Here is an example of a firm that must rely on high volume and high efficiency, to satisfy the targeted consumers' need for low prices.
}" id="id_videojs_6aa55cd586ec2_1" class="video-js" playsinline="true" preload="auto" controls="true" title="MBA602Unit8-3-6.mp4">
Source: Trent Wachner,
This work is licensed under a Creative Commons Attribution 3.0 License.