MMGT607: Data Collection Methods

Data collection methods vary based on the purpose of the research, the availability of data, and its suitability for a particular use. As we've previously discussed, quantitative data and qualitative data are very different and fulfill specific needs. Watch this video to receive an overview of data collection for a research project. It delineates how and when each type of data can and should be utilized.

Source: Scott Crombie,

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Last modified: Tuesday, 21 June 2022, 3:08 PM

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