COMM311-DEV: Why Study Intercultural Communication?

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1a Explain how communication meets various personal needs using the principles of communication and the models of communication (CLO 1, CLO 4)

The presenter in this video reinforces six key imperatives for studying intercultural communication: self-awareness, demographics, economics, technology, peace, and ethics. These imperatives, along with the principles of communication, provide a foundation for our interactions within diverse and globalized environments. Consider your own cultural lens and the impact it has on your interactions with people from cultures different from your own.

Source: Professor Rockey

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