Culture and Communication

Culture and communication are impossible to separate. Think back to the principles of communication we studied earlier in this unit. Communication is influenced by culture and context. Communication influences your thinking about yourself and others. And communication is learned, and so is culture. Culture influences how we interact with others on a daily basis and provides a framework for how we perceive the world. Communication is an expression of culture as well as a medium for expressing culture. The presenter in this video reinforces the the Value Orientation Theory and Hofstede's Dimensions of Culture by examining the following concepts: individualism vs. collectivism; high-context vs. low-context; power distance; masculinity vs. femininity; uncertainty avoidance; and time perspectives. Consider your daily interactions with other at work or as school and reflect on the cultural dimension that may be in conflict even among a group of friends.