BUS501-CB: Strategic Planning and the Final Product

While this video emphasizes strategy development in healthcare, take notes of its key points. Think about the "I CARE" mission statement, and what goal each letter stands for. Could this mission statement be used in any business? Note that the first few minutes of the video talk about a specific course, so you can start at 1:10 and not miss any important information about the mission and vision. The last 12 minutes cover SWOT, which we will discuss next.

Source: Ben Power,

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