About 2 minutes. Captions are available with the CC button. Open on YouTube.

Transcript

Narrator: Real-World Connections. Episode 4: A Mission Worth Baking For

Narrator: The supermarket contract is still wobbling, and Adaeze has called the team into the Toronto boardroom.

Narrator: Before anyone talks strategy, she wants one thing on paper: why Hearth & Harbor exists.

Adaeze: My father never wrote a mission statement. We just baked good bread.

Priya: The reading says a mission answers who we are and what we value. And who we're here to serve.

Hana: Then employees go on that list. Not just customers and investors.

Tomás: And the supermarket chains. Wholesale is half our business.

Kofi: My regulars on Queen Street would say we're the place that knows their name.

Priya: That's the mission side. The vision is shorter. It says where we're going.

Daniel: Something like "the best bread in Ontario"? Sounds like a poster.

Priya: A good vision should make us a little uneasy with how things are now. Stretch, not comfort.

Adaeze: So it can't just describe the bakery we already are.

Hana: And our values have to be ones people actually care about. Otherwise nobody acts on them.

Daniel: If the vision's that broad, how does it help me run a plant?

Priya: Picture a funnel. Mission at the wide top, vision in the middle, strategy at the narrow end. Then measurable goals tell us if it's working.

Adaeze: So whatever we write today has to hold up under every choice we make about wholesale.

Tomás: Including the ones I won't like.

Narrator: Adaeze caps her marker. The page is still mostly blank.

Narrator: If you were drafting Hearth & Harbor's mission and vision, which stakeholders would you name, and what would make the vision stretch the company past where it stands today?

Pause and apply

Draft a mission statement for Hearth & Harbor that names at least three stakeholder groups and two values. Then write a vision statement of one sentence that stretches the company beyond where it stands today, and explain why it would make the team uneasy with the status quo.

License: CC0 1.0 Universal (public domain dedication), except the Lucide icons (ISC License) and the background music (Motivating Mornings, Mixkit (Mixkit Stock Music Free License)), which aren't covered. https://creativecommons.org/publicdomain/zero/1.0/

Back to '2.1: Mission, Vision, and Organizational Goal Setting'