Unit 1: Entrepreneurial Communication

1a. Explain communication practices in daily interactions, selection of communication channels, and levels of communication for a variety of situations

  • How does a value proposition relate to communication for an entrepreneur?
  • Why are corporate reputation and communication important?
  • What are the main differences between a mission statement and a vision statement?

Entrepreneurs use their mission and vision statements to help guide their decisions and outward communication. A value proposition explains what it is, exactly, that an organization or firm does that people will pay for and should be tied to the mission and vision. A mission statement looks at three questions: Who are we? What do we make or do? Why do we exist as an enterprise? A vision statement focused on asking what the company might become someday if the organization were the best possible version of itself. 

SMART Goals are necessary to help communicate the vision and mission. It stands for specific, measurable, achievable, relevant, and timely. 

The communication model should be considered in all entrepreneurial communications. This includes the communicator, the receiver, encoding, decoding, medium, feedback, and noise. Communication channels, such as face-to-face communication and emails, have different information richness and uses. No matter the type of channel used, there is diagonal, upward, lateral, and downward communication.

Another important part of entrepreneurial communication is corporate reputation. Management communication is about the movement of information and skills that facilitate it, such as speaking, writing, listening, and critical thinking. 

To review, see:


1b. Analyze nonverbal communication behavior to send appropriate communication messages

Nonverbal communication is the process of conveying a message without using words. Nonverbal communication involves the entire body and the space it occupies and is fluid in that it flows from one movement to the next. Nonverbal communication is also fast and can include intentional and unintentional messages. Sometimes, these can conflict. It is important as an entrepreneur, especially as a manager or a presentation to investors, to watch for nonverbal communication, which can give clues on how others are processing elements of your speaking.

Nonverbal expressions include adaptors, affect displays, regulators, repeating, and self-adaptors. Other characteristics of nonverbal communication include its universal and contextual nature and ability to communicate feelings and attitudes.

Space, time, physical characteristics, body movements, touch, paralanguage, artifacts, and environment can be used for nonverbal communication. 

To review, see:


1c. Compare and contrast entrepreneurial presentations

  • What are some of the methods of delivery for a presentation?
  • Why are cognate strategies used in presentations?
  • What is the difference between a purpose statement and a central idea statement?

For many entrepreneurs looking for investors, a presentation must be prepared. When considering the presentation, an entrepreneur must consider the audience, purpose, and context, as each will help determine how the presentation should be written and what should be focused on.

Cognate strategies are strategies that may help you reach or stimulate your audience. These strategies include tone, emphasis, clarity, conciseness, arrangement, credibility, expectation, and reference. Different cognate strategies may be used depending on the type of presentation, audience, and purpose.

Many people focus on purpose and central idea statements to help create a presentation. The purpose statement is your specific reason for presenting. A central idea statement is what your main points will be.

Types of presentations might include presentations to inform, increase understanding, change perceptions, or gain skills.

To review, see:


Unit 1 Vocabulary

This vocabulary list includes terms you will need to know to successfully complete the final exam.

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